IOU is an Amsterdam based firm, established in 2003 by Roland Pouw, Master of Architecture. IOU operates in all ranges and scales of urban design, architecture, design and art. We belief we owe you our ideas, our architectural thinking, our way to make to measure. We have an intensely need to go beyond every question, to find the most suitable solution; the most intensive experience of spatial quality, texture and light. With our objects, buildings we’re trying to give you the impression to be beyond the things. Our intension is that the object does something with you. That the property and the personality of the object is tangible for you. We try to enfold you the invisible and the unpronounceable and we try to clarify you your relation with the object.