Choi Ropiha was founded in 2000 following John Choi and Tai Ropiha's win in the international competition for the re-design of the TKTS booth in Times Square, New York. This project was widely acclaimed for the way in which the design provided public and private benefits while simultaneously strengthening the essential character of Times Square, and it has been this ability to find solutions that work at multiple levels that now characterizes the way in which the practice of Choi Ropiha approaches their projects. A significant part of this approach is to ‘re-frame’ projects to look beyond any given site and brief to bring broader design opportunities and aspirations to its projects. Whilst this ‘big picture’ approach gives clarity to the practice's strategic thinking, the practice also endeavors to match this logic with a parallel ambition to find evocative outcomes of unexpected delight. Since founding in 2000, the practice has grown to a team of eight professionals and is based in Manly. The breadth of project work being undertaken by the practice has also grown with current projects including the strategic design of civic and community buildings at Green Square Town Centre, a city master plan for Binhai, China, a ‘Store of the Future’ for McDonalds, and a range of apartments and private houses on the northern beaches.